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Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live and work? Culture as well as other divisive social constructs such as race and class must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves an important early step by scholars—via the context of public relations—in this process of advocating social justice as well as organizations' role in helping society achieve these ends.
- Sales Rank: #3153459 in eBooks
- Published on: 2012-09-27
- Released on: 2013-07-17
- Format: Kindle eBook
Review
Damion Waymer has compiled a much-needed and long overdue examination of public relations as a cultural practice and social institution. The wide-ranging perspectives contained in this edited volume provocatively engage with the diversity and disjunctures that inform and shape 21st-century multicultural public relations theory, practice, and education. (Patricia A. Curtin, University of Oregon)
This volume is an exciting new addition to the growing body of work on socio-cultural perspectives on public relations. It gives scholars, teachers, and practitioners a chance to see public relations in a new light by refracting knowledge on the field through prisms of culture, social class, and, more specifically, race. (Debashish Munshi, University of Waikato, New Zealand)
About the Author
Damion Waymer is assistant professor in the Department of Communication at Virginia Polytechnic Institute and State University (Virginia Tech.)
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